Introducing Our Authors

Omar is responsible for the overall running of Serefin, driving vision and strategy.

Omar Ahmad is a senior leader with a proven track record in healthcare, e-commerce, and travel industries. With a focus on building and leading high-performing organizations, Omar has a wealth of experience managing complex business partnerships and strategic negotiations. As Group CEO and Board Member of Serefin since 2022, he has driven the company's mission to offer concierge health services, bespoke customer experience solutions, and loyalty travel redemption services. His leadership has been pivotal in enhancing Serefin's global presence and service quality. Omar's extensive career includes roles such as Chief Executive Officer at Nursesimple, where he led the rebranding to Serefin, and strategic advisory positions with companies like WestJet and Expedia Corporate Travel. Omar played a crucial role as a member of the founding team that established Expedia.ca. He has successfully founded and scaled multiple startups, including incentriq Canada Inc. and Joob.com, showcasing his expertise in corporate strategy, supplier negotiations, and executing complex projects. Omar holds an MBA from Schulich School of Business and a BA in Economics and Political Science from the University of Toronto.