March 30, 2023

Serefin Announces Acquisition Of Kognitiv's Travel Operations And Created Serefin Travel

Serefin acquired the travel operations division of Kognitiv and has integrated it into Serefin Travel. Serefin Travel focuses on the loyalty travel market. Serefin is now a global organization with operations and customers in Europe, USA and Asia. Serefin will create unique and synergistic opportunities using its existing health-related services.

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March 30, 2023

[Toronto, Ontario] - Serefin is pleased to announce that it has completed the acquisition of Kognitiv's travel operations division, including its cutting-edge travel fulfillment technology. This move is part of our overall strategic plan for revenue growth and expanding our service offerings.

The newly acquired travel operations division will be integrated into Serefin Travel. Combining the expertise and skills of this team with our leadership team's deep industry experience will enhance our offerings and create synergistic opportunities for existing customers.

"Our customers are at the heart of everything we do, and this acquisition is just one more step in our ongoing efforts to provide them with exceptional member and loyalty services," said Omar Ahmad, CEO of Serefin. "We are excited to welcome the talented team from Kognitiv's travel operations division to Serefin and look forward to working with them to create a world-class travel division focused on delivering our customers the best possible travel experiences."

With this acquisition, Serefin becomes a global organization with clients and colleagues in Europe, the USA, and Asia, while providing customers with a broader range of travel options. Serefin will create new synergistic opportunities for our existing customers to cross-sell health-related services and expand their membership-type programs.

"We are committed to delivering exceptional service to our customers," said Omar Ahmad. "This will enable us to serve our customers' needs better and enhance our competitive position in the marketplace, which will benefit our shareholders and stakeholders."

Our expanded travel division will work seamlessly alongside our contact center and health divisions providing additional resources and support to ensure our customers receive exceptional service at all times.

About Serefin: Serefin focuses on delivering exceptional experiences for our clients, which include citizens, patients, employees, and loyalty program members. Serefin enhances client access to services for public sector agencies and offers bespoke contact centre services to improve brand experience. Serefin adds virtual health and wellness support to corporate and insurance benefits programs, credit cards, travel and tourism loyalty and reward programs.

Serefin's foundational belief is blending innovative technology and standardized procedures with high-touch personalized service to create high-quality customer experiences.

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About Kognitiv: Kognitiv inspires lifetime loyalty by helping brands build deeper relationships with their customers. Their intelligent, omnichannel SaaS platform delivers data-driven personalization across the entire customer lifecycle, enabling superior marketing effectiveness and consumer engagement.

In June 2020, Kognitiv and Aimia’s Loyalty Solutions business came together to become a global loyalty solutions leader. Today Kognitiv serves a broad portfolio of global brand customers and has employees in over 20 countries. With decades of loyalty solutions experience, Kognitiv has the history, the technology and the expertise to help marketing professionals stay ahead of the customer expectation curve.

Kognitiv's largest investors include Aimia Inc., a publicly-traded holding company listed on the Toronto Stock Exchange (TSX: AIM).

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Media Contact:

Paul McDevitt

+1 437-290-6472