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We champion human care and compassion in a tech-driven world that often loses sight of those things.

Who is Serefin?
Serefin Logo in white

Serefin is a dynamic and versatile organization with three distinct but connected sister divisions.

Serefin Health, providing exceptional healthcare solutions; Serefin Experiences, delivering unforgettable brand experiences; and Serefin Travel, offering outstanding travel rewards.

Serefin Health Logo. Negative version

Serefin Health operates a physical clinic in Toronto as Serefin Health Clinic. Our white-label Serefin Care Concierge excels in complex condition management.

We design solutions for corporate EAP and offer them as a unique and valuable addition to travel programs.

Serefin Experiences Logo. Negative Version

Serefin Experiences provides standalone bespoke contact centre services and supports our Health and Travel programs.

We deliver exceptional customer experiences and journey management to enhance our clients’ brands.

Serefin Travel Logo. Negative Version

Serefin Travel is devoted to delivering exceptional travel rewards to loyalty and credit card organizations.

We provide unique travel programs to enhance the profitability of our customer's rewards programs.

Serefin has a unique approach with a strong vision for the future that builds on our goal to simplify complex systems through a blend of people, processes, and technology.

Serefin first applied this approach in 2010 as HealthCare365, Canada's first health management organization.

Serefin Logo

Our origin story begins with an 'aha' moment in Thailand when Skip Schwartz, President of Serefin Health, led an organization that focused on exporting Canadian healthcare expertise to the world.

While working with Kluaynamthai Group, Skip pondered improving the care delivered at its primary care clinics, acute care hospitals, geriatric hospitals, and nursing homes.

The challenge was similar to what we deal with in Canada, the struggle to reduce wait times and bed occupancy while improving care for citizens. Determining the number of people with specific ailments seeking medical care at any given time is challenging. Deciding on the appropriate resources required to address the population's needs can be difficult. Traditionally, the solution has been to invest in more facilities and hire more staff. However, this approach often falls short of solving the problem. The key to addressing the issue lies in better management and coordination.

The solution?

Introduce care coordination across the system; use nurses to provide person-centred triage, guide patients to the best available resource, and offload the hospital.

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The results were dramatic. It reduced waiting times from as much as 8 hours to under one hour and reduced bed occupancy from 105% to 80% while handling more than double the number of patients. Better still, patients had more in-person time with the doctor.

Our medical and technical teams create innovative ways to fill in the systemic gaps that affect patient care inherent in healthcare systems.

We continue to develop our innovative and proprietary platform to support our client-facing team to provide more person-centred service and increase their efficiency tenfold.  

As HealthCare365, we created a clinic in Toronto and supported Ontario's Autism Program - AccessOAP. As Nursesimple, we offered various care concierge services; to help Covid testing at Montreal airport and corporate benefit programs. 

In December 2022, we rebranded as Serefin to reflect the diversity of our solutions better.


A team with deep & diverse expertise.

Omar Ahmad

Omar Ahmad, Chief Executive Officer

A senior leader having focused in healthcare, e-commerce and travel. Experience in building and leading high performing organizations. Consultant to airlines and e-commerce retailers. Extensive background in managing complex business partnerships. Proven negotiator, supporting Multi-Billion dollar contracts.

Building and scaling start up companies/divisions/geographies. Corporate strategy development and execution. Strategic management and execution of complex projects and transformations. Supplier/partner negotiations.
Skip Schwartz
serefin health

Skip Schwartz, President - Serefin Health

Trained as an architect, Skip specialized in healthcare facilities design. He was Partner-in-Charge of Healthcare at NORR partnership Ltd. He and his team designed award winning hospitals and clinics across Canada, doing groundbreaking work in architectural planning, long term care design, and accessibility. He has operated clinics and hospitals in various parts of the world, and was in charge of the healthcare practice in Canada for HOK – one of the world’s largest architecture firms.

"I have always been in the ‘caring’ business, either as a health system designer or an operator. My goal has always been to see how being innovative could improve our collective abilities to care for one another."
Walter Wakulowski
Serefin Experiences

Walter Wakulowsky, President - Serefin Experiences

With a vision to deliver exceptional customer experiences and work with our clients to drive loyalty, Walter leads Serefin Experiences. Over his 30 years working in the industry, Walter has held senior/executive roles or has consulted for some of Canada’s largest contact centres. In his previous role as Chief Operating Officer with Tour East Holidays, Walter utilized his technical and operational expertise to successfully navigate the company through the COVID pandemic, and establish a start-up contact centre that acquired contracts servicing millions of Canadians in the areas of Travel, Rewards, and Healthcare.

Before joining Tour East, Walter worked with WestJet to help drive efficiencies in an 800+ agent contact centre. He also worked with Bell Canada to successfully establish a Caribbean-based offshore contact centre practice that consistently led the company in Customer Satisfaction scores.
Alejandro Roche Head Shot
Serefin Travel

Alejandro Roche, Head of Serefin Travel

A highly seasoned travel industry leader with over 35 years of expertise across various countries, including Canada, the U.S., and the Middle East. As the founder of ADD Consulting, Alejandro dedicated himself to discovering and implementing operational efficiencies within global travel agency operations. He spearheaded the implementation of large online travel agencies while consulting on process efficiencies and profitability for clients, including Expedia, Hotwire, and HRG. He has held senior positions at major industry players, including Sabre Travel Network.

Extensive experience in managing complex business partnerships and driving the success of multi-billion dollar contracts. Focus on operational efficiency implementation, corporate strategy development and execution. Complex project and transformation management. Supplier/partner negotiations.

Let’s get in touch.

We love creating human connections that make a difference for our clients. And we would love to connect with you.